We all know that one of the secrets to great SEO(Search Engine Optimization) is making sure you keep your website updated, nice and fresh. So we’re introducing this Mainline Blog.
Our thoughts are whether you do have a blog, or you change your homepage with new offers, coupons or new products, it’s important to show Google that your site is “active and alive.” For many small businesses in particular, this is a real challenge. So we are pushing that!
We are always sharing our tech knowledge. Our customers tell us they appreciate it and those that are not tech savvy are pretty inquisitive, which opens the door for conversation and a potential sale. We are always hoping that our customers may be more receptive to our presence on the web, our Twitter presence, Facebook, YouTube etc.
If you already have cool, fresh content on your site—what’s next? Do you know what is coming that may benefit your small business? What do I do?
MLI can help with that.
Have you heard of QR codes yet? Here is a quick introduction…
QR is short for Quick Response (they can be read quickly by a cell phone). They are used to take a piece of information and put it in to your cell phone. I am sure you’ve seen it in magazine advertisements, on a billboard, a web page or even on someone’s t-shirt. Once it is in your cell phone, it may give you details about that business or show you something like a URL which you can click to see a trailer for a movie, or it may give you a coupon which you can use in a local outlet.
QR is short for Quick Response (they can be read quickly by a cell phone). They are used to take a piece of information and put it in to your cell phone. I am sure you’ve seen it in magazine advertisements, on a billboard, a web page or even on someone’s t-shirt. Once it is in your cell phone, it may give you details about that business or show you something like a URL which you can click to see a trailer for a movie, or it may give you a coupon which you can use in a local outlet.
The QR Barcodes are really useful because they can store and digitally present much more data, including URL links, geo coordinates, and text and all you need is your cellphone.
We are often asked about QR Codes and how we deal with them. Being able to scan a printed piece with your cellphone helps you get so much more info. Our opinion is that most every printed piece should have one and we can make it happen.
QR code integrity, is important and we make sure that every QR code printed is clear and accurate, and will swiftly access the correct website when a QR code is read.
Print quality inspection is key. They are being used in sports entertainment, financial, pharmaceutical, medical, and packaging printing, to name a few, where accuracy and image consistency is noticeable to print customers; but it’s important as well as in jobs with less rigorous quality requirements.
Google is seeing them; If you add them to your website, the search engines will see that your pages have changed, and that you are updating pages and index it accordingly. The future shows that the search engines further recognize QR codes and possibly index the content in them too. This is only just scratching the surface of how they will be used;but the MLB Tampa Rays baseball team has added one for every player their directory and it’s part of growing information aspect of it’s players.
Your business, no matter how small or large, could use QR codes in different ways. You might auto generate one next to every product on your web site containing all the product details, the number to call and the URL link to the page so it can show up on the cell phones. You could add one to your business card containing your contact details so it’s easy for someone to add you to their contacts on their cell phone.
Add them to any print advertising, postcards, posters, brochures, catalogs , etc containing:
•Product details
•Contact details
•Offer details
•Event details
•Competition details
•A coupon
•Twitter, Facebook, Linkedin IDs
•A link to your YouTube video
